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Brainstorm
When you started your company or built-up your
products, you undoubtedly sat down with your friends,
relatives and business partners and conversed
the needs of your target audience. You would have
been silly to inflexibly press ahead with your
products devoid of first testing the market to
see if there was a demand. Similarly, when you
start out on your SEO campaign it is significant
to brainstorm search phrases that are likely to
bring capable visitors to your website. Sit down
with your co-workers and business partners and
discuss which keywords are pertinent to the products
and services you offer. Accumulate an initial
list of 5-10 search phrases that you feel best
symbolize your company and which you believe people
would type into a search engine when trying to
find you. Think about the following factors when
brainstorming:
• Is your viewers expected to search for
industry standard terms or simple layman phrases?
• Which of your products are in stock? There
is no point targeting search phrases that are
well-liked if you don’t really stock that
item.
• Which products have the maximum profit
margin? If you had just a $0.20 mark-up on a very
popular product, could you sell enough online
to make a profit? A product that is less searched
but has a higher profit margin would be easier
to obtain a search engine ranking and would yield
higher revenues.
• Identify your biggest competitors. View
competitor websites and see which products they
appear to target; which search phrases do they
have rankings for?
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