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Arranging Keywords into Themes
Once you have asked yourself the above questions,
it will turn out to be easy to narrow down your
list to the main search phrases that you hope
to target. When doing so, keep in mind that you
ought to not try and target every chosen search
term on your index page. Your index page is the
most significant page of your website and possible
to have the best positioning on the search engines,
as a result choose 5-10 search phrases to target
here and make sure that they are all closely related.
Trying to target "web design" and "Football"
on your index page will get you top rankings for
neither. In its place, recognize the pages within
your website that target those meticulous keywords
and use those instead. The key to choosing keywords
to target for each page is to think of "themes".
Each page should preferably target just one theme.
This will help you in making sure that the targeted
page is relevant to the selected search phrase.
In turn, this will not only augment your chances
of obtaining top rankings, but also increase your
customer sales conversions by bringing the visitor
to the most relevant page.
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