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Selecting your Keywords
By now, you ought to have a prolonged list of
search phrases to target, taken from either Overture
or WordTracker. Additionally, you ought to also
have a good idea as to the competition for each
of those keywords, whether you used the KEI or
Google format. Now is the time to start selecting
the search phrases that will form the foundation
for a successful SEO campaign. Ok, deep breath,
we’re almost there.
When choosing the keywords to target, there are
a lot of factors you must take into thought. You
will no doubt have your own unique considerations,
but you must also take into account the following:
• Is the search phrase pertinent to your
website and the page that you are optimizing?
• Is there a page inside your website that
would be chiefly suitable for targeting the selected
search phrase?
• How many other websites/web pages would
you be competing alongside?
• Do you offer competitive pricing for the
product or service that relates to the keyword?
• Will top search engine ranking for the
search phrase generate enough revenue for your
company?
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